Boosting and growing organic traffic goes right to the heart of a website’s success and a strong online presence for a business. The concept is not new; organic traffic was one of the gold achievements of a popular website going back to the early days of the Internet. However, there’s a huge difference today in how that traffic growth is achieved versus the simplistic strategies and word-spamming that were used back in the early 2000s.
Today, having a business website is as necessary as it was listed in the phonebook yellow pages some 30 or 40 years ago. It is the primary way that people find a business, obtain its contact information, and see what the business does when they are not yet ready to talk to a sales representative. No surprise, those who don’t have a site might as well not exist for new customers. Not only is a web presence necessary for basic contact information, but it is also one of the primary sources people go to when confirming a business is legitimate and reliable.
As a result, organic traffic is essential in helping a business website maintain relevance, gain additional reputation and, of course, generate new revenue via sales. So why is it that 2 out of every 10 businesses online suffer from poor organic traffic performance? A lot of the reason has to do with the user experience. Most online users are given a new site visit at best about 15 seconds. If they are not hooked my interest in staying longer, they never return. So, the initial user experience and navigation are critical for arriving traffic to stay longer as well as come back to the site once found.
More organic traffic today happens when:
- Companies update their websites to be user-centric. This means everything about the website is geared to help the visitor and potential customer find a solution to a question or problem they might have. That means solid, useful information, easy-to-find contact references, usable content, and regularly updated material.
- The site is intuitive to use in terms of navigation. A visitor shouldn’t have to struggle to find anything. Navigating the site should be seamless and easy just by looking at it for the first time.
- On-page search engine optimization (SEO) should be fully maxed out behind the scenes. This means all your meta-tagging and alt descriptions for your website should be filled out, descriptive and useful for understanding the nature of the page. These are meta-crawled regularly by search engine and giving points for relevance. However, don’t fall into the old trap of word-spamming all over the visible content. This will result in the opposite effect and reduce traffic due to annoyance.
- The site incorporates a blog for easy-to-update content. People like to read new information on the same site as well as engage. It builds an online community which ultimately creates a groundswell of support for the business, especially when it engages with its regular visitors.
- Off-page SEO regularly connects to business websites. Yes, other channels like social media are important for bringing traffic in aside from search engines. In fact, many digital businesses focus heavily now on building communities on forums such as Reddit and Discord to generate significant interest, traffic, and direct communication with hundreds and even thousands of dedicated audience members online.
Ultimately, a lot of the above can seem overwhelming, especially in how to get started. This is where an organic traffic expert is essential for more website organic visits. Not only do such consulting resources help get things started the right way, but they also help transition your business into the website’s presence professionally without making a horrible first impression online. Don’t struggle to figure out a site design for the first time; get qualified help and do things the right way!